If you are also looking for the answer to this question why are my Instagram story views so low all of a sudden? then you’ve landed on the right page.
Through the Instagram stories feature, you can share your lifestyle with others by uploading your stories on Instagram. This is an easy way to share moments of your life with others. But sometimes this feature can also create problems.
What should you do if you find out that the story views of your Instagram story are dropping without any warning? Don’t worry, in this article, we are going to tell you the reasons why your Instagram story views have dropped and will tell you some secret strategies by which you can boost your Instagram story views drastically.
Understanding the Instagram Algorithm
To deal with this issue, let us first analyze the mysterious Instagram algorithm. If we know how it works then it will not be difficult for us to know why your Instagram story views suddenly dropped.
Algorithm 101: Cracking the Code
Instagram’s algorithm is like a treasure map that shows content to the user according to his interests and interactions. This means that the type of content user likes to see on Instagram, so Instagram’s algorithm will show more of that content.
If a user consumes more entertainment content on Instagram then he will get to see entertainment content everywhere on Instagram. Also, the creator’s engagement, content quality, and consistency matter a lot in how the content will perform on Instagram.
Fresh vs Recycled Content
If you want to grow on Instagram, you will have to keep your content fresh. If you keep posting old recycled content, again and again, your audience will get bored and your overall Instagram account engagement will be affected. Instagram favors fresh and original content more.
To keep your audience engaged on Instagram, you will have to diversify your stories. When you post fresh and engaging content according to your niche on Instagram, your story views and overall engagement of your account increase.
Factors Affecting Instagram Story Views
Now that we know how the Instagram algorithm works. Here we will shed light on some factors that can influence your Instagram story.
Your Posting Habits
This is one of the main reasons Due to which many users get to see fewer views on their Instagram stories. Consistently posting your Instagram story leads to more views. If you don’t post stories regularly on Instagram, your audience’s engagement with your stories starts to wane, which can result in experiencing low story views.
The easiest solution to this is that you should make a schedule for posting your Instagram story. According to this schedule, you will have to regularly post your Instagram story and after some time you will see that your Instagram story views automatically start increasing.
The second reason why your story views are so low depends on how much you interact with your audience and how interactive your audience is. When you interact with your audience on Instagram and respond to their comments and messages, it increases the engagement of your overall Instagram account and it also increases the visibility of your Instagram story.
To increase the views of your Instagram story, you will have to engage with your audience by messaging, commenting, reposting their story, and tagging them in your story and there are many other ways that you should adopt.
Hashtags and Location Tags
Another reason you’re not getting many views on your Instagram story is you’re not using relevant hashtags and local tags on your Instagram story. If you use hashtags and local tags while posting stories on your Instagram, your chances of getting a new audience increase.
Because whenever a user searches for a popular hashtag on Instagram, he can also see your active story on that hashtag page. And if the user liked your story then he might press the follow button on your profile.
By doing this, you will get a lot of benefits, the views on your Instagram story will increase and the overall engagement of your Instagram account will also increase.
This is a very common reason due to which most users remain worried as to why their story views are decreasing. If your story is also getting fewer views then you must have to check that you have not set the privacy settings of your Instagram account to private. If you have done so, then you will have to make your privacy settings public.
When a user sets the privacy setting of his Instagram account to private, the visibility of his story as well as his overall account gets limited.
The Perils of Follower Churn
Here we will learn how inactive and ghost followers affect the views of your Instagram story and how you can get back the engagement of your Instagram story by removing them.
Inactive followers are those who do not react to any of your stories or like or comment on any of your posts. They do not have any engagement with your account at all. Inactive followers can drop the engagement rate of your Instagram account.
If the number of inactive followers on your Instagram account is high then it will reduce your engagement rate and you may get to see low story views.
So if you want to avoid low story views on your Instagram and want to maintain the engagement ratio of your Instagram account then you must remove inactive followers from your followers list.
Bots and Ghost Followers
Bots and Ghosts followers are also responsible for reducing your Instagram story views. These are those followers who do not care about your posts and stories, they simply adopt a follow/unfollow strategy to increase their followers. However, sometimes they are real people too.
So, to avoid dropping the views of your Instagram story, you have to identify and remove these followers as it will benefit your account and your content will reach real and interested users.
Content Quality Matters
Whether your Instagram story views increase or decrease largely depends on your content quality. Here we will tell you how you can increase the engagement of your audience by making your content visually appealing.
Visually Appealing Content
Content is king. If your content is good then no one can stop you from ruling social media. But if you add low-value content to your Instagram stories, your audience will lose interest in your stories. Due to this, the views of your Instagram story will also gradually start decreasing.
To increase your Instagram story views you have to use high-resolution images and engaging graphics in your story which will captivate your audience.
Everyone can post normal stories but you have to do something different to boost your Instagram story views. You will need to create narratives to increase your audience’s engagement with your Instagram stories.
You must show your Instagram stories like a journey in front of your viewers so that they remain hooked with your story till the end and watch your every story with interest. You can attract the attention of your viewers by adding creativity and creating suspense in your Instagram story.
Interact with Your Audience
If you want to increase your Instagram Story views, it is important to build a connection with your audience. Here we will tell you how you can interact with your audience.
Call to Action
This is a very effective technique that many creators and influencers use to increase their Instagram engagement. If you want to increase the engagement of your Instagram story and your overall Instagram account, then you have to encourage your audience to engage with your content by using effective call-to-action techniques.
Q&A and Polls
To better interact with your audience on Instagram, you can include Instagram story features like polls, questions, and quizzes in your stories to actively involve your audience. These are the interactive features of Instagram Story that you can use in your Stories to create more engaging and shareable content for your audience.
Collaborate and Cross-Promote
Collaborations and promotion play an important role in increasing your Instagram story views. You can give a boost to your Instagram story views by teaming up with other Instagram users and creators.
It has been seen that when an influencer or content creator collaborates on Instagram, their views count increases dramatically, and the engagement of their account increases. However, both creators get benefit from this as their content reaches more people.
To increase the view count on your Instagram story collaborate with influencers or friends on stories to expose your content to a broader audience.
Cross-promotion works best if you want to increase the engagement of your Instagram story. You can share your stories on various social media platforms like Facebook, Twitter, or TikTok to expand the reach of your Instagram story.
When you cross-promote your Instagram story on other social media platforms, this can expose your content to a wider audience your relevant audience can get attracted towards you.
Tracking and Analytics
Instagram provides built-in insights tools to understand the behavior and preferences of your audience on Instagram. You can use the Instagram insights feature only in the Instagram app and if you have a personal account, you cannot use the Instagram insights feature.
It is only available for Business and Creator’s profiles to track data and analytics related to their posts and stories. This includes information such as the number of views, the number of engagements, and the demographics of the people who are viewing the content.
FAQs- Frequently Asked Questions
How often should I post Instagram stories?
Consistency is very important. You should keep posting your story regularly so that your audience does not lose their interest in your Instagram stories. You can create a schedule for posting your Instagram stories that align with the active hours of your audience.
Can using hashtags and location tags improve story views?
Yes, using hashtags and location tags increases the visibility of your Instagram story. When you use any popular hashtags and location tags in your Instagram story it extends your story reach to a broader audience.
What’s the best way to remove inactive followers from my account?
The best way to remove inactive followers from your Instagram account is to identify each of them one by one and unfollow them if you find them inactive or what you can do is use third-party applications to clean your inactive followers list.
After reading this article, you must have understood how Instagram’s algorithm works, and by following which strategies you can enhance your content and by actively engaging with your audience how you can boost your story views even after a sudden drop.
If we missed out to answer on some important queries, Let me know in the Comments. I will try to get back to you as soon as possible.