If you’re looking for why are my Instagram posts not getting likes then you’re on the right page. Here we will tell you how the Instagram algorithm works and ways to increase likes on your Instagram posts.
It is becoming more and more difficult to get likes on your Instagram posts due to Instagram’s constantly updating algorithms. While likes can tell you how your post is doing, if your post gets more likes and comments it means that people are liking your content and fewer likes mean that you need to do better. But sometimes some users do not get good results on their posts even after uploading unique and fresh content on Instagram.
So if you have come here then you might also have this question in your mind, why are my Instagram posts not getting likes? There can be many reasons due to which you’re not getting likes on your Instagram posts such as not posting regularly, not increasing engagement with your audience, and uploading low-quality content are some reasons behind this problem.
So let’s understand this question better and know what things we need to work on and what things we should avoid so that we can get more likes on our Instagram posts.
Understanding the Instagram Algorithm
Before we answer your question about why are my Instagram posts not getting likes, let us first understand how the Instagram algorithm works. Instagram algorithm keeps updating very fast and it is very difficult to understand it.
But if you understand this then it will be very easy for you to rank your Instagram posts in the user’s feed. Instagram looks at many things before it decides which post appears in the user’s feed, like the user’s past interaction, post recency, and the engagement your post receives in the first few minutes. Instagram algorithm gives more push to those users who are active in their accounts and keep posting frequently.
If you want to increase the likes of your posts on Instagram, you will have to create engaging, unique, and timely content for your audience. You will have to build a good relationship with your audience. If you continuously upload reels and stories on Instagram, your visibility increases even more.
Algorithm Updates and Their Impact
The impact of Instagram algorithm updates depends on what changes have been implemented in the Instagram algorithm. If this changes, it’s related to what content to show in the user’s feed and explore page then it will affect how visible your friends, followers, and creators’ posts will be. Whose content will meet the criteria for new algorithm updates, that content will gain prominence in the user’s feed.
If Instagram creators and influencers want their content to reach their audience, they will have to make their strategies according to Instagram’s new algorithm. These updates act according to your posting timings, the quality of your content, and how much you interact with your audience. Therefore, New users and Businesses take so much time to grow on Instagram due to the constantly updating algorithm.
Quality Content Matters
To increase engagement and likes of your Instagram post, you will have to create content according to your audience. Creating content that your audience likes is the key to success on Instagram. To grow your Instagram account, you must create content that contains rich information, is aesthetically pleasing, and relatable to your audience. Let’s explore the elements of quality content.
If you want to increase the visibility of your Instagram posts, you have to keep the visuals of your posts eye-catching and well-composed so that if any user interacts with your post, he will not be able to ignore your post without liking it.
You can make your posts visually appealing by uploading them in High resolution and using editing software. These softwares has countless filters that add detail to your photos and adjust brightness, contrast, and colors to make them more eye-catching.
The power of captions is always underestimated but a well-written caption in your posts can increase the engagement of your posts. To create engaging captions on your Instagram post you can add your humor and storytelling can also make a lot of difference. A good caption can give context to your post which increases the visibility of your posts among your audience
Timing is Everything
Posting your content on Instagram at the right time also matters a lot. How many likes your posts will get depends on when you post. On Instagram, you should post frequently and at scheduled times so that your audience knows when you are going to post.
Best Posting Times
You have to make your posting schedule according to your targeted audience. If you want to increase the engagement of your posts on Instagram, you will have to create a posting schedule that you can stick to, or you can also set your posting timing according to the active hours of your audience. If you do not maintain your posting timing on Instagram then you may get to see less likes on your Instagram post.
Consistency is Key
If you want to grow on Instagram, this is the only way, you will have to remain consistent. If you don’t stay consistent on Instagram you will never be able to grow. When you are consistent on Instagram and constantly create and post content according to your audience, your audience also gets to know when you’re releasing your content and they are ready to engage with your content.
Engage with Your Audience
Interacting with your audience and building relationships with them also increases the visibility of the post. Let us discuss how you can increase your engagement with your audience which helps you to increase the likes in your Instagram posts.
Respond to Comments
To increase engagement with your audience, you have to interact with them through comments and engage in the posts you have been tagged in. Because whenever you interact with your audience, and you talk with them through comments, you are able to create an unbreakable relationship between you and your audience that encourages your audience to interact with your posts.
Use Instagram Stories
Stories are a great way to interact with your followers. You can get the attention of your followers by using different features of Instagram stories. You can get your audience’s opinion by using poll stickers, and you can use GIF stickers to make your story creative and interactive.
There is also a question sticker in Instagram story which you can use in your story to know your audience’s thoughts and opinions which will make them feel that you value their feedback and suggestions.
Hashtags and Their Magic
Hashtags are like a magic spell for you that can increase the discoverability of your post. When you use hashtags on your Instagram post, your post is also shown on that specific hashtag page, where you have more chances of getting more audience.
So let us discuss how hashtags are used properly and what things you should avoid while using hashtags in your Instagram posts.
Choosing the Right Hashtags
The right way to use hashtags in your Instagram posts is to use hashtags that are relevant to the content of your post. Using irrelevant hashtags makes your post look spammy which can also reduce the reach of your post.
There are many tools available online that help you to find popular Hashtags of your niche or you can also find out the trending hashtags by seeing the hashtag of the popular post of your niche.
You can also use a mix of general, niche, and industry-specific hashtags. General hashtags like #instagood can attract a broader audience, while niche and industry-specific ones target your ideal followers.
While using hashtags in Instagram posts, you have to keep in mind that you are not overloading your posts with hashtags. Using too many hashtags will not increase the visibility of your post. But the more you use useless hashtags, the less will be the visibility of your post.
Instagram does not allow you to add more than 30 hashtags to your posts. While you do not need to use so many hashtags, you only need to use 5-15 relevant hashtags to increase the visibility of your post. Your content does the rest of the work. If your content is unique and fresh then it will automatically get reach.
Collaborations and Shoutouts
If you want to grow on Instagram, you have to keep the collaboration word in mind, not the competition word. Collaborating with other creators in the Instagram community allows you to present your content to a broader audience and increase engagement of your Instagram posts and overall Instagram account. This strategy benefits both creators.
Many content creators, influencers, and businesses use the shoutout partnerships strategy, in which User A creates a post or story on their Instagram account that includes a photo, caption, or @ mention of User B. In return, User B may also create a shoutout post or story to promote User A, so that a mutual benefit arrangement can be made between the two users.
This is typically done to cross-promote each other’s content, increase visibility, and reach a wider audience. The aim of users to adopt the shoutout partnership strategy is to get more followers and audience engagement on their accounts. This is a very common strategy that influencers, businesses, and content creators use to increase their presence on Instagram.
Avoid Bots and Fake Engagement
Bots and fake likes can spoil the reputation of your Instagram account. If there are a lot of bots and fake engagement on your Instagram account then it is under the restrictions of Instagram, then Instagram can reduce the engagement of your account and you may get to see fewer likes on your posts. Here we will tell you how to distinguish authentic engagement from fake followers.
Spotting Fake Engagement
If the number of fake followers and bots has increased in your account then you need to remove them otherwise they can harm your Instagram account. Identifying fake followers and bots on your Instagram account is not that easy but it is also not so difficult that you can’t do it.
If the follower count in your Instagram account has suddenly increased, it means that you have gained bots or fake followers. To identify these fake followers, go to their profile and see if there is any profile picture, if there is no profile picture then it might be a fake account and you should remove it.
You can also identify bots by checking your comment box. You need to look for comments that appear generic, irrelevant to the post, or consist of emojis and one-word responses. These are often generated by bots.
Analytics and Insights
Understanding your Instagram analytics reports will give you important insights into your audience’s preferences, such as what kind of content your audience likes to see or what types of posts and stories your audience is engaging with the most.
If your posts are not getting engagement then you can also change your content strategy with the help of an analytics report
Analyzing Post Performance
It is very important to analyze the performance of your post to know how your post is performing. By analyzing your post, you will know how many new users have seen your post, the more new users have seen your post, the more reach your post will have.
You can also find out how many followers have seen your post, if the number of followers who have seen your post has increased then it means your post is performing better.
FAQs- Frequently Asked Questions
How often should I post on Instagram to get more likes?
To increase engagement of posts on Instagram, you will have to post content continuously. Consistency is crucial. You will have to be consistent with your posts if you want more likes and comments, but that does not mean that you should drop the content quality, along with consistency, content quality also matters. If you post 4-5 quality posts per week on your Instagram account, your consistency will be maintained.
Should I use trending hashtags in my posts?
Yes, you can use a few trending hashtags in your Instagram posts that are relevant to your niche. These hashtags help you to increase your visibility and bring you more audience.
Can I buy likes to boost my Instagram posts?
Buying likes for Instagram posts is not a good exercise. Although you can buy likes, but this is not a recommended strategy. With these likes, you can increase the number of likes on your posts but these likes are from fake and inactive followers so they will not give you genuine engagement and they will spoil the credibility of your Instagram account.
In this article, we’ve unraveled the mystery of why are my Instagram posts not getting likes. I hope you understand how does Instagram algorithm works, the importance of quality content, timing, audience engagement, the magic of hashtags, collaborations, avoiding fake engagement, and the significance of analytics. By keeping all these metrics in mind, you can increase the likes of your Instagram posts.
To be successful on Instagram, you will have to constantly learn, adapt, and keep experimenting with new things. After some time you will see that your posts will start getting as many likes as they deserve.
If we missed out to answer on some important queries, Let me know in the Comments. I will try to get back to you as soon as possible.